PT Murni, Jakarta – In the era where digital transformation is blooming, application development has become essential for business growth. As a business owner, you must understand that the right application development process can drive significant growth for your company. However, overcoming the challenges in business application development requires strategic planning and execution.

Why Does Your Business Need Its Own App?

Launching an app unlocks endless opportunities—how can you make the most of its benefits?

Understanding Customer Preferences

By analyzing user data, your business can gain valuable insights into customer behavior patterns and preferences. This allows you to implement effective personalization, offering targeted promotions that match individual customer needs and interests. 

Strengthen Customer Loyalty

When a business understands its customers’ needs and preferences, they feel valued.  

Naturally, people are more loyal to brands that deliver experiences aligned with their expectations. A seamless and enjoyable experience keeps customers coming back.

Expand Business Potential

Have you ever received a notification reminding you about items left in your online shopping cart? Businesses use push notifications to re-engage customers, sending timely reminders that encourage them to return and interact with the app.  

Accelerate Profitability Growth

The last three advantages focus on customer engagement. Gaining new customers and keeping them coming back helps grow sales. When people love your brand, revenue naturally increases.

According to Research and Markets, customer loyalty in Indonesia is expected to grow by approximately 9.1% annually from 2024 to 2028. Additionally, a 2019 Google study found that 51% of smartphone users engage with brand apps to earn points or rewards.

For instance, one of the largest and most popular coffee shops from Indonesia achieved sales success through its app. As stated on its official website, the app’s user base grew by almost 500% from 2019 to 2020, with in-app transactions increasing by over 200%. During this period, the coffee shop’s application had one of the highest Monthly Active Users (MAU) in Indonesia.

A marketing communication media, MIX, reported that this coffee shop further solidified its success in June 2024. Sales through its application reached 44% and were projected to hit 50% in the following period. This success story highlights how applications play a crucial role in business growth.

Challenges in Business Application Development

Successful businesses are not without challenges. Here are seven common challenges in business application development and how to tackle them effectively.

1. Choosing the Right Technology Approach

Understanding and selecting the right technology approach is crucial. Generally, there are three main approaches: native, hybrid, and cross-platform. Each has its pros and cons.

For example, native apps offer optimal performance but require separate development for iOS and Android. Meanwhile, hybrid and cross-platform apps use a single codebase for multiple platforms but may have limited access to device features.

Solution

The best solution is to align the approach with your business needs, target users, and available resources. Consider security layers, OS updates, app submission to the App Store, and interface compatibility across devices and screens.

2. Ensuring Security and Privacy

Most applications require users to sign up or sign in, storing personal data in the app’s database. Security also includes passwords, codes, and data encryption.

Data breaches have caused major concerns. Thus, data security strategies are a significant challenge in business application development.

Solution

App developers must ensure data security and privacy. Conducting regular security tests and ensuring compliance with privacy regulations are essential. Google for Developers suggests updating software regularly to prevent hacking risks. Use strong, unpredictable passwords and enable two-factor authentication. Also, avoid clicking on suspicious emails to protect against phishing attacks.

3. Optimizing Performance Across Devices

Have you ever noticed that an app looks different on different devices? Optimizing app performance across devices is a crucial part of business application development.

Various devices and screen sizes affect the UX design and user experience.

Solution

Developers should pay attention to aspect ratios, screen resolutions, menu navigation, text scaling, and other interface elements to enhance user satisfaction. Testing thoroughly across various devices and screen types ensures optimal performance.

4. Designing an Intuitive UI/UX

Have you ever encountered an app with confusing features? One of the biggest challenge in application development is designing an intuitive and visually appealing interface.

Integrating multiple features may seem beneficial, but excessive complexity can overwhelm users. On the other hand, too few features can make users switch to alternative apps that better meet their needs.

Solution

Developers must prioritize user convenience by creating simple, attractive, and easy-to-navigate UI/UX designs. A well-designed app with a clear interface can become the preferred choice for users.

5. Integrating the Latest Technology

With rapid technological advancements each year, app developers must leverage the latest technology. Selecting and adopting the right technology is often a challenge in business application development.

Solution

Before launching an application, developers should conduct research and testing. The usability of an application is a key factor—software should be easy for end users. Users also appreciate automatic updates that allow them to enjoy new features effortlessly.

This presents an opportunity for you to launch an application that users rely on!

6. Getting App Store Approval 

Another challenge in business application development is securing approval for listing on app stores. Just like a shopping mall where every store needs permission to sell, app stores require applications to meet their standards before they can be downloaded by users.

However, app stores have specific requirements, and many apps face rejection due to non-compliance.

Solution

According to Glance, a UK-based app builder, common reasons for app rejection include bugs, crashes, inconsistent UI/UX, and incorrect identity submission.

Developers must rigorously test and refine their apps, ensuring bug-free content and user-friendly UI/UX. This effort can streamline the approval process for your application in the app store.

7. Finding a Developer Who Understands Your Vision

As a business owner, you want to develop an app that meets customer needs. Selecting a competent and trustworthy developer is a crucial step in the process. This is one of the challenge in business application development.

Solution

Choose an app developer who understands your business requirements. Evaluate technical skills such as programming knowledge and UI/UX expertise. Experience, a strong team, and effective communication are also key factors in ensuring alignment between your vision and the developer’s execution.

Build, Innovate, and Grow with MDev’s Smart App Solutions

MDev provides the best solutions for developing your business application. Our professional team ensures secure, reliable, and efficient application development. Beyond delivering results, we also adhere to industry standards throughout the development process.

MDev’s UI/UX designers help create user-friendly applications that provide optimal user experiences.

We understand your need to deliver seamless user experiences. That’s why MDev tailors technology solutions to meet your application’s requirements.

Need a developer for your business application? Contact our team by Email or reach us via our Hotline at 1500 913.

Join MDev today and create a user-friendly application that users love!

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